Wednesday, July 17, 2013
Colleen Kappeler
Already an experienced editor, Kappeler assisted one of her local
writers in self-publishing a book through Kindle Direct Publishing and
CreateSpace for her Applications course. Kappeler found the text to be
inspiring and well-deserving of the extra effort to get it out in the
public eye. Print and Kindle versions of the book, LOL by Patty
Dunn Merletti, are now available on Amazon.com. Along the way,
Kappeler learned helpful tips for successfully navigating the
self-publishing market. She recommends starting with Kindle Direct
Publishing and, when sales warrant hard copies for book signings, etc.,
to develop the print version in CreateSpace. Once the book is written,
the hardest part is designing the cover because you have to make the
front, spine, and back cover all in one document. Therefore, you may
prefer to work with an experienced graphic designer for that step.
After the book is published to Kindle, she suggests pricing it low
(under $5) and generating a strong “buzz” through genre-specific chat
boards. The more feedback on your book, the higher it comes up in
searches on your topic.
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